CEO of Sigma Yevhen Levchenko shared his expert opinions in MMR media about effective marketing strategies for promotion during quarantine, which are helpful to gaining opportunities for development: Чи можемо ми дозволити собі поставити бізнес на паузу?

The quarantine situation has affected retail. Some have been forced to close their stores altogether, while others are facing significant reductions in traffic and restrictions on the number of shoppers. Someone was ready to go online: even got some benefits. The director of the Sigma media agency Yevhen Levchenko analyzed in his column for RAU […]

Yevhen Levchenko, CEO of the Sigma media agency, told RAU about the TV strategies, which Ukrainian retailers follow during the Easter holidays. Traditionally, Easter and May holidays are the peaks of activity of Ukrainian retailers, but quarantine and coronavirus have changed that. Read in the column how the balance of power and media activities of […]